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The Data Protection Authority is establishing a project environment for artificial intelligence that makes use of personal data — a sandbox. This regulatory sandbox will provide free guidance to a handful of carefully selected companies, of varying types and sizes, across different sectors.

The goal is to promote the development of innovative artificial intelligence solutions that, from a data protection perspective, are both ethical and responsible. The sandbox will be able to help individual organizations ensure compliance with relevant regulations and the development of solutions that take privacy into account. We plan to use examples and insights arising from sandbox projects to develop guidelines relevant for organizations implementing artificial intelligence and to further develop our own competence in this area.

Greetings from Elisabeth Denham, ICO