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Privacy trends

In preparation for the International Data Protection Day, The Norwegian Data Protection Authority every year carries out a survey looking into different cases regarding the public's personal data. The surveys are used as background for an annual report. Some of the reports are translated into English.

Privacy trends
  • Digital targeting of political messages in Norway Digital targeting of political messages in Norway

    How do Norwegian political parties use data analysis and targeting tools to target political messages? To find out, we have interviewed representatives from all nine parties represented in the Norwegian parliament.

  • Artifical intelligence and privacy Artifical intelligence and privacy

    Most applications of artificial intelligence (AI) require huge volumes of data in order to learn and make intelligent decisions. Artificial intelligence is high on the agenda in most sectors due to its potential for radically improved services, commercial break­throughs and financial gains. This report aims to describe and help us understand how our privacy is affected by the development and application of artificial intelligence.

  • The anonymisation of personal data The anonymisation of personal data

    This guide is intended to help organisations in their efforts to anonymize the personal data they have collected in a robust and secure manner. 

  • Privacy information falls short in mobile health devices Privacy information falls short in mobile health devices

    The Norwegian Data Protection Authority has checked how six different devices that helps you measure your health vitals communicate privacy related matters to their customers.

  • Tracking in public spaces Tracking in public spaces

    The use of tracking technologies in public spaces is on the rise. This has adverse consequences for the right to privacy and may in some cases be unlawful.

  • The Great Data Race The Great Data Race

    A data race is taking place in the media and advertising industry. In the years to come, companies will be able to harvest even more personal data. But does the consumer want the targeted ads she gets as a result?

  • Big Data – privacy principles under pressure

    Big Data is a concept that refers to the enormous increase in access to and automated use of information. It refers to the gigantic amounts of digital data controlled by companies, authorities and other large organisations, which are subjected to extensive analysis based on the use of algorithms. 

  • What happens with personal information in Facebook?

    In 2010, the Norwegian Data Protection Authority conducted a case study of Facebook from a privacy point of view. The case study resulted in the report "Social Network Services and Privacy".